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Make the Competition Irrelevant by Keith Castonguay

Make the Competition Irrelevant by Keith Castonguay

In our industry, much importance has been placed on shopping the competition. While it is certainly vital to do this and do it often, we also have the opportunity to make the competition irrelevant. How you ask? By creating a unique competitive advantage, YOU! That’s right YOU INC. One of my favorite industry stats is [...]

Are Mattresses a Good Investment? by Gerry Morris

Are Mattresses a Good Investment? by Gerry Morris

In times of uncertainty, most people are appropriately concerned about their investments and are especially cautious about making new investments if they choose to make them at all. As a result of the difficulties over the last several years, most every expenditure will most certainly be scrutinized, especially bigger ticket items. With today’s retails, most [...]

Golden Nuggets from Alan Barnett

Golden Nuggets from Alan Barnett

A place where retailers can share ideas! Before I discuss the contents of this article, I just wanted to provide you with the backdrop from where I am fortunate to derive a lot of this information. The showroom I work in has 15 full time salespeople. Five of them have delivered over one million dollars [...]

How to Sell Like Warren Buffett by Tripp Braden

How to Sell Like Warren Buffett by Tripp Braden

Today’s post is from Tripp Braden.  Tripp helps clients translate their business strategy into action by developing stronger partnerships and business development systems for leading midmarket and mission driven entrepreneurs. He shares weekly blogs on effective management, results focused marketing, and how to leverage your best partnerships at Market Leadership Journal at http://www.marketleadership.net and Developing [...]

Selling Furniture & Mattresses – If Tomorrow Never Comes. Goodbye Jeff!

Selling Furniture & Mattresses – If Tomorrow Never Comes. Goodbye Jeff!

Last Wednesday was a sad day for me as I learned that my former classmate and Olympic Champion Jeff Blatnick had died at the young age of 55 years old of a heart attack. The words from Garth Brook’s song came to me, “If tomorrow never comes will they know how much I loved them?” [...]

Selling Furniture & Mattresses – What Does Ox Baker Have To Do With Your Sales? Everything!

Selling Furniture & Mattresses – What Does Ox Baker Have To Do With Your Sales? Everything!

Do you ever remember a time when you looked like you couldn’t win? I recently spent time at my college homecoming and it reminded me of several principles of how to overcome adversity in life. I believe that there is a lesson we all can learn as professional salespeople. We just celebrated our 30th year [...]

Golden Nuggets!

Golden Nuggets!

A place where retailers can share ideas! Randy owns a store in Ohio and sells as a percentage of his total more high end beds than any dealer I know. His advice is pure gold. I want him to develop this into a series of articles that I will publish for him right here. The [...]

Prepare for Takeoff!

Prepare for Takeoff!

Today’s post is a guest article from Keith Castonguay.  Keith has experience in retail sales,  retail sales management as well as the buying end of the furniture industry. Several years ago the FAA made sweeping changes in the world of air safety. These changes resulted in using what was commonly referred to as the “preflight [...]

Selling Furniture & Mattresses- How You Can Double Your Sales By Acting Like A Five Year Old!

Selling Furniture & Mattresses- How You Can Double Your Sales By Acting Like A Five Year Old!

My five year old amazed me recently with her bulldog tenacity. She was told no in no uncertain terms but she persisted to ask again and again. She brushed aside my objections and she restated what she wanted and why. My no was nothing to her but something to navigate around or simply bowl over. [...]

Ask Pete – Does it Void the Warranty?

Ask Pete – Does it Void the Warranty?

Question: I really enjoy your website and your articles on selling! I sold furniture and bedding in the 80’s and 90’s, then changed my career path. Now I am back in the retail furniture industry and am trying to understand the changes in the bedding industry. In the past, I was told by bedding reps [...]