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Selling Furniture & Mattresses-I Learned To Sell In Kindergarten

I am not trying to belittle the profession that I love. While watching my four year old interacting with her classmates in preschool this past week, I realized that many of the lessons we need to learn to be successful in selling are actually taught in kindergarten.  Lessons many of us forgot and eventually have had to learn all over again. The picture is of my four year old daughter Christiana. Her enthusiasm is inspiring!

Wait Your Turn- Listen to others quietly and respectfully till it’s your turn to talk. Whenever sales managers are interviewed regarding the needed areas of improvement for their salespeople to achieve higher levels of success, listening skills are almost always at the top of the list.

Keep Your Hands To Yourself- While keeping your hands to yourself is important in kindergarten, keeping our opinions to ourselves is important as salespeople. We are there to help our customers make the best possible choice, not to coerce them into our preconceived notion of what they need.

Share- Sharing is a learned behavior. It is not natural. If you do not believe this, please visit a playground and observe the children. We are taught that while playing with others we should share. Salespeople who share ideas with their customers that help them to achieve their desired outcomes are always welcome. Knowledge is very important and is foundational to sales success. Knowledge is only useful if you find creative ways of sharing it in a way that customers will welcome it. If you are not selling enough it’s because you are not sharing enough.

Be Nice- I know a lot of you are saying “Duh” right now. Think through your last ten sales and ask yourself, “Was I as genuinely friendly as I would want a salesperson to be with me when I am shopping?” I am not talking about the fake sugary nice. The key word is genuine! The more genuine you are as a salesperson the more success you will enjoy.

Take A Nap- There is nothing more refreshing than taking a nap. I am not suggesting that you take a nap at your store. Even though if it could be arranged it could help you be more productive. I am talking about the bigger picture of giving yourself the proper amount of rest that you need to be the best you can be. Everyone has a different requirement for sleep, rest, and relaxation. Make sure you are giving yourself the opportunity to be your best by paying attention to your body and mind’s need for rest. This includes vacations and mini vacations to recuperate. Selling is a demanding profession. While it is necessary to be focused and work hard, it is vital to your success to give yourself plenty of rest.

Have A Snack- Kindergarteners need a little pick me up after a few hours and so do you. Preferably snacking on something nutritious like a piece of fruit or some nuts. If you are hungry eat something. When we get busy at work we sometimes forget to eat. Our blood sugar affects our moods. None of us as salespeople can afford to be moody.

Have Fun- Learning is fun. The best salespeople have more fun than the others who are not as successful. They enjoy their customers and their fellow employees. They also are good students. They love to learn. They are eager to learn, just like the children in kindergarten. If up till now you have not been as successful as you would like, focus on having more fun with your customers. I promise you, you will make more money! Have Fun and make money!

Action Step- Please post your comments or questions.  I answer them all.  For more ideas or to share successes please call me at 419-560-3169.

Wishing You Success,

Pete Primeau

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Comments (7)

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  1. Pete says:

    From Ira Fishman
    This is very cute & right on target. (As usual) It’s interesting how you joined the lessons of kindergarten & selling. After all, selling is elementary.

  2. Pete says:

    Thanks Ira,
    I love your quote.


  3. Pete says:

    From Jamie Floyd; creative, relevant, and spot on. thank you…

    “If You Can’t Change What You Are Looking at, Change How You Are Looking at It”. jwf

  4. Pete says:

    Wow! Thanks Jamie!

  5. Pete Primeau says:

    An email from Rick Lynch.


    This article is great and I’m glad that your beautiful daughter looks like Jenny !!!!

    who loves ya ?

  6. Pete Primeau says:

    Thanks Rick. I thank God everyday that Christiana looks like Jenny!

  7. Marina Klima says:

    Hey, Pete
    I like to read your posts. They are exact and to the point. All of the steps you described are so, so valid. I actually follow all of that and it never fails me.
    Recently, I have come across someone who was selling his service. He invited me in for presentation. When I came I saw a woman, mind you not him. She just opened her mouth and told me that if I came to speak to such and such, it is notgonnahappen. I asked her who she was. She just gave me the name, no title, no explanation. She reviewed the product, the tools and not her personal skills to run this device. The person, owner of business contacted me asking me what I thought about the service. He said that prices will go up and I should grab the service now before it is too late. I asked him a couple of questions that he did not answer, but rather took a position that I am not a perspective client. So, his closing was basically: “Anyways, thank you for your interest and have a good day.” This felt like an insult again. See, I am only interested in the value of the offer if it is a quality service or a product. I guess, most of my customers are just thinking the same way.

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