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Selling Furniture & Mattresses – Goal Setting Tips for 2012!

Here are a few tips on goal setting. Enjoy!

Write- A goal isn’t really actionable until it’s written down. Writing your goal down clarifies it in your mind. Write your goal in the present tense as it you have already achieved it.

Ask- Ask yourself “Why do I want to achieve this goal?” or “What is there to be gained by achieving this goal?” Write down three reasons for every goal! Visualize how your success feels.

Where- Where are you now in relation to the goal? Establishing your starting point helps to determine your action plan.

How- How far do I have to go to achieve the goal? How will I achieve this goal? Break it down into smaller measurable goals that have timelines.

Who- Who can help you achieve your goal? Define their role clearly. Nothing that is worthwhile is ever a 100% solo project. Most of the time other people can help us achieve our goals faster. Share your goals with your mentor and ask for suggestions.

When- Unless a goal has a timeline for its achievement, it’s only a dream. Write down a specific date for the goal’s achievement.

Re-Write- Everyday first thing when you wake up write down on a blank paper your top 3-5 goals. The first few days you do this you will write down 3-5 different goals. After about 7 days of doing this your goals will become set, like concrete when it’s dry. This is a lot of work but if you are faithful to it, you will become unstoppable! Nothing is more powerful than a person who is focused and committed!

Review- Frequently evaluate your mini goals and give yourself feedback. This feedback session should be scheduled and set in stone. Fight the urge to reschedule this time. Sometimes you will look forward to it and sometimes you will dread it! The irony is when you dread it the most that is precisely the time you really need to complete your evaluation the most. There is no such thing as a straight shot to your goal. You will fall down and slide back into old comfortable habits. Then you will refocus and recommit to your goals and find success!

Action Step- Your feedback is critical to this blog’s success. Please post your comments and questions. I answer them all. Please visit and Like us! Our like page has the latest breaking news in the industry as well as product information, inspiring videos, and selling tips!

Wishing you success,

Pete Primeau

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Comments (7)

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  1. Pete Primeau says:


    This looks good.

    Kind Regards,
    Ira Fishman
    Mattress Executive

  2. Pete Primeau says:

    Hi Pete. Great article. I’d add one thing to your “Ask” step. Ask yourself of this is your goal or someone else’s, or something people think you should do? Make certain your goal is yours. When I see you Friday, ask me about my ‘secret sauce’ for goal setting and reviewing – it’s worth the few minutes.

    Bill Russell

  3. Pete Primeau says:


    You should have your own consulting firm for bedding retailers. You’re good!

    Happy and Healthy New Year.

  4. Pete Primeau says:

    Thanks Jim! I do but my dealer’s who want suggestions get it for FREE!

    Wishing You & Donna a Happy, Healthy, and Prosperous New Year!


  5. […] Start with the End- How much do you want to ship next year? How much income will that generate? What will you do with the money? If you don’t get excited by the end result, the goal is simply too small. Don’t be afraid to stretch a bit. For more tips on goal setting click here […]

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