This will be my shortest blog ever. The reason most retail advertising doesn’t work is because most retailers copy other retailers whose advertising doesn’t work. Let that sink in for a while. I recommend that you re-read it. Have you have read that sentence twice? Now tell your mind to stop defending what you are currently doing.
In my thirty years in this industry I have watched numerous retailers copy other so called successful retailers right up to the point where they lock their doors forever! I can hear it now, “So Pete what are we supposed to do?” Don’t change a thing right now. But start measuring your advertising. There are a few ways to do this. After you have some data, evaluate it and start to make adjustments based on those facts.
In my next blog I will go into several ways to measure your advertising results. Stay tuned!
Action Step- Why isn’t your advertising working? Please share your wisdom with us! Your feedback is critical to this blog’s success. Please post your comments! Please visit http://www.facebook.com/PrimeauFurnitureSales and Like us! Our like page has the latest breaking news in the industry as well as product information, inspiring videos, motivational quotes, and selling tips!
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Wishing You Success,