In this episode you will learn:
Why list building is important.
Don’t Play in someone else’s sandbox.
The cautionary tale of My Space.
How To Build a List.
How Lead Gen magnets work to build a list. Lead Gen Magnets allow you to get a customers email and possibly additional information in exchange for relevant information that you provide for them that they find valuable. It could be a PDF, a checklist, FAQ PDF, a video, or an ebook. You can even offer a physical book in exchange for their address and phone number. The way we recommend you do this you would already have their email.
How to develop a Lead Gen Magnet.
Doug cites examples of Lead Gen Magnets used in our industry.
He walks you through step by step on how to create Lead Gen Magnets specifically for your store.
The importance of Trust in selling and how a Lead Gen Magnet can create Trust and Authority.
I discuss some other Lead Gen Magnets and the importance of showing customers that you as a store owner care about your customer.
Lead Gen Magnets can be used on the phone, on the floor, on your website because they separate your store from the competition and position you as the authority in your market.
I discuss the importance of over delivering on your Lead Gen Magnet. I use my own PDF as an example, “The 9 Biggest Mistakes Furniture & Mattress Stores Make & How To Avoid Them.” My dealers expect to get a one page PDF but what they get instead is a deep dive into each question with well over 50 ideas on how to make more money in a mini ebook which is 8 pages long. When you over deliver you create value. To get your FREE copy just go to peteprimeau.com.
Doug gives more ideas on providing extra value to your customers.
Pete shares a primitive Lead Gen Magnet that Kronheim’s Furniture used in the late 80s.
For more ideas contact Doug at furnishingresults.com.
Doug Stewart is speaking at this years Future Leadership Conference in New Orleans in September. He is the Director of Training For Mega Group and he is a certified Dale Carnegie Trainer. I call him The Giver because he is one of the smartest, most caring, and most giving people I know.