Tim is a sales rep in Canada for Kingsdown and is a social media guru who uses social media everyday. He also owns his own business called Sell, Lead, Succeed! Tim loves to help businesses to prosper through his expertise in selling, social networking, personal branding, and leading.
Tim starts off with a great tip for our reps that follow our audio lessons.
I ask Tim, “What are the biggest mistakes you see stores make with social media?”
His answers might surprise you! Tim encourages store owners to focus on finding creative ways of getting customers off of Facebook and into their store.
Tim then gives three great tips to help any store or person be more successful when using Facebook or any social media.
I share with Tim one of my dealer’s nightmares on Facebook and how he took lemons and turned it into lemonade.
Tim analyzes what the dealer did right and then breaks it down into an easy step by step process that all stores can use in their own playbook for all social media. He also points out a fundamental mistake many stores make when they find themselves in this situation.
I don’t know how all this was packed into a thirty minute interview but it was! Tim also taught a social media 101 course explaining how likes, comments, and get notifications work on Facebook. Why they are important and how to get customers to do what we want.
Tim explains why leaving your equity on any social media is a big mistake. How to build a list on Facebook and why it is so important. He then offers his special sauce for success on social media.
Tim offers a very special event for a store to do when trying to create community with social media. Less than 5% of stores do a version of this. I’ve never seen any store do it exactly the way Tim recommends.
I then ask Tim to share his challenge in life and how he overcame it. Get the tissues out. This one is a tearjerker. I guarantee you will be motivated and pumped up to take on your day after listening to this.
If you want more of Tim, visit his website http://sellleadsucceed.com.
Some of Tim’s Favorite Books:
Content Rules By Ann Handley
Jab, Jab, Jab, Right hook by Gary Vaynerchuk
Enchantment by Guy Kawasaki
The Go Giver by Bob Burg