I interview Simon Aronowitz “The Testimonial Guru” about testimonials and customer reviews. I have worked personally with Simon on my testimonials as well as other marketing strategies. He is a fantastic all around marketer as well as an expert on testimonials and consumer reviews as well as referrals. He is also the author of “The Untapped Goldmine in Your Business: Discover Testimonial Secrets That Will Skyrocket Your Sales.”
I consider Simon a personal friend of mine.
Learn the #1 mistake businesses make regarding testimonials and customer reviews and learn why your testimonial and review process cannot be an afterthought. Simon teaches the Big 4 Questions to ask your customers regarding consumer online reviews. Simon worked with me to develop my Bill of Rights for my dealers. Every business should have a Bill of Rights for their customers.
I remember when Simon introduced me to my friend and thought leader in the furniture and mattress industry Jeff Giagnocavo at a GKIC conference. Simon does a deep dive into how to get consumer reviews to battle the potentially devastating effects of consumer review sites. He gives you the two questions that you as a business owner must ask yourself when you get a negative review. Simon holds nothing back including sharing his secret that he employs to make sure the 5 star consumer reviews are actually posted.
Simon also invites our listeners to continue the conversation after the podcast at http://www.fountainfeedback.com. Go there and download for Free Simon’s book “The 7 Fatal Mistakes Businesses Make With Testimonials.” While you are there contact Simon about his Free mastermind group coaching call.
Buy “The Untapped Goldmine in Your Business: Discover Testimonial Secrets That Will Skyrocket Your Sales” by Simon Aronowitz and implement all his suggestions.