Doug Stewart and I Interview Jeff Giagnocavo co-owner of Gardner’s Mattress & More in Lancaster, PA. He is also the founder and owner of Infotail with his partners Ben McClure and Mike Capuzzi. He is a contributor to Furniture World Magazine. Jeff was a sales rep for twelve years before he became a successful mattress store owner. He is passionate about helping furniture & mattress store owners be more successful. His business Infotail is committed to helping retailers reach their full potential. Jeff is also a winner of the coveted GKIC Marketer of the Year!
Jeff answers questions from our closed Facebook group called No BS Sales School For Furniture & Mattress Store Salespeople. If you are in the business and want to join our group you are more than welcome to join. While answering those questions Jeff reviews the four key tenants of advertising. He shares specific processes he has implemented in his stores and the particulars on how you can measure your advertising. He explains how he protects his business from consumer review sites and much much more.
Jeff explains how to target your advertising media. He explains how he uses avatars to tailor his business to his consumer’s wants and needs.
To download one of Jeff’s educational books for consumers Just Click Here http://gardnersmattressandmore.com. To learn more about Jeff’s business that helps all businesses especially retailers to succeed Just Click Here http://infotail.com. The effect of consolidation on the mattress industry now and in the future. Jeff discusses how his REM-Fit active is teaching him more about how he sleeps. He also discusses how he displays and sells his pillows, protectors, and sheets. He discusses how he creates a different customer experience for his customers.
Jeff’s Favorite Quotes:
“Insanity: doing the same thing over and over again and expecting different results”
-Albert Einstein
“Differentiate Or Die”
-Jeff Giagnacavo
Jeff’s Favorite Books:
“No BS Guide to Marketing to Leading Edge Boomers & Seniors” by Dan Kennedy
“The E Myth: Why Most Small Businesses Don’t Work and What to Do About It” by Michael Gerber
“Traction: Get a Grip on Your Business” by Gino Wickman