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Selling Furniture & Mattresses – A Lesson From Charlie Brown That You Must Understand!

Selling Furniture & Mattresses – A Lesson From Charlie Brown That You Must Understand!

The inspiration for this article came from Dan Kennedy’s “Ultra Advanced Sales & Persuasion Strategies” course that I recently bought. It explains why sometimes we don’t get the sale when we thought we had it. It’s our failure to understand this one gold key that can lead to missed sales that otherwise should have been [...]

Selling Furniture & Mattresses – How To Develop a Sales Training Program

Selling Furniture & Mattresses – How To Develop a Sales Training Program

Here is another round table discussion on how to develop a sales training program for your store. Topic: If you were structuring a sales training system for a furniture or a mattress store what would you be sure to include? In your mind what are the keys to success in developing a great sales training [...]

The Guestroom

The Guestroom

Today’s post is a guest article from Keith Castonguay.  Keith has experience in retail sales,  retail sales management as well as the buying end of the furniture industry. How many times have we heard this exchange? Salesperson: Welcome to XYZ Mattress. Are you looking to get a better night’s sleep? Customer: No, I’m just looking [...]

Diagnose the Sleep Problem

Diagnose the Sleep Problem

Today’s post is a guest article from Keith Castonguay.  Keith has experience in retail sales,  retail sales management as well as the buying end of the furniture industry. Does this sound familiar? Salesperson: Why are you replacing your current mattress? Customer: It’s dipping in the middle? I’m sure you have all realized that a customer [...]

Selling Furniture & Mattresses – Round Table discussion on Selling Systems

Selling Furniture & Mattresses – Round Table discussion on Selling Systems

Topic: In Your Expert Opinion Are Selling Systems Helpful? Yes or no and why. MEL OPP I have worked with two companies that have used a selling system. Based on my experience I would answer yes and no. Let me explain. I feel that the system can be good, it all boils down to the [...]

Create An Experience

Create An Experience

Today’s post is a guest article from Keith Castonguay.  Keith has experience in retail sales,  retail sales management as well as the buying end of the furniture industry. “A customer may not always remember what you said. They will not always remember what you did. But they will always remember how you made them feel.” [...]

Who’s on First or Who’s “Up” Somebodies Coming in

Who’s on First or Who’s “Up” Somebodies Coming in

Today’s post is a guest article from Mel Opp, a veteran of the furniture industry.  Mel has held various retail sales and retail sales management positions.   As we move into the dog days of summer and the baseball pennant races heat up my love of baseball is at its peak. During these heated races I [...]

Selling Furniture & Mattresses – 7 Lessons I Learned While Climbing Mountains With My 5 Year Old

Selling Furniture & Mattresses – 7 Lessons I Learned While Climbing Mountains With My 5 Year Old

What does climbing mountains have to do with success in selling? Depending on your perspective – perhaps nothing. As I was hiking with my five year old daughter, I was struck by the similarities between her experience hiking and our experiences as we travel down the road in our sales careers. 1 Lost- There were [...]

Selling Furniture & Mattresses – 7 Secrets to Winning from a Gold Medal Winner!

Selling Furniture & Mattresses – 7 Secrets to Winning from a Gold Medal Winner!

I love watching the Olympic highlights at the end of the day. The intensity these athletes display is awe inspiring. It keeps me wondering, “What is the secret of their success?” How much would our sales increase if we approached our sales with the same intensity that an Olympic athlete approaches their sport.  Chances are [...]

Selling Furniture & Mattresses – The Power of Testimonials for Salespeople

Selling Furniture & Mattresses – The Power of Testimonials for Salespeople

You have a problem! Me? Yeah You! Well all of us who sell have a problem. What? Relax and open your mind. All Salespeople have a credibility problem until we separate ourselves from the other salespeople. You know who I am talking about. The salesperson that slaps customers on the back and will say or [...]