Helping Retailers Succeed
Category: Sales
In our industry, much importance has been placed on shopping the competition. While it is certainly vital to do this and do it often, we also have the opportunity to make the competition irrelevant. How you ask? By creating a unique competitive advantage, YOU! That’s right YOU INC. One of my favorite industry stats is [...]
In times of uncertainty, most people are appropriately concerned about their investments and are especially cautious about making new investments if they choose to make them at all. As a result of the difficulties over the last several years, most every expenditure will most certainly be scrutinized, especially bigger ticket items. With today’s retails, most [...]
A place where retailers can share ideas! Before I discuss the contents of this article, I just wanted to provide you with the backdrop from where I am fortunate to derive a lot of this information. The showroom I work in has 15 full time salespeople. Five of them have delivered over one million dollars [...]
Today’s post is from Tripp Braden. Tripp helps clients translate their business strategy into action by developing stronger partnerships and business development systems for leading midmarket and mission driven entrepreneurs. He shares weekly blogs on effective management, results focused marketing, and how to leverage your best partnerships at Market Leadership Journal at http://www.marketleadership.net and Developing [...]
Last Wednesday was a sad day for me as I learned that my former classmate and Olympic Champion Jeff Blatnick had died at the young age of 55 years old of a heart attack. The words from Garth Brook’s song came to me, “If tomorrow never comes will they know how much I loved them?” [...]
Do you ever remember a time when you looked like you couldn’t win? I recently spent time at my college homecoming and it reminded me of several principles of how to overcome adversity in life. I believe that there is a lesson we all can learn as professional salespeople. We just celebrated our 30th year [...]
A place where retailers can share ideas! Randy owns a store in Ohio and sells as a percentage of his total more high end beds than any dealer I know. His advice is pure gold. I want him to develop this into a series of articles that I will publish for him right here. The [...]
Today’s post is a guest article from Keith Castonguay. Keith has experience in retail sales, retail sales management as well as the buying end of the furniture industry. Several years ago the FAA made sweeping changes in the world of air safety. These changes resulted in using what was commonly referred to as the “preflight [...]
My five year old amazed me recently with her bulldog tenacity. She was told no in no uncertain terms but she persisted to ask again and again. She brushed aside my objections and she restated what she wanted and why. My no was nothing to her but something to navigate around or simply bowl over. [...]
If you missed last week’s article go back and read it now, then come back. Here’s the link: http://peteprimeau.com/selling-furniture-mattresses-a-lesson-from-charlie-brown-that-you-must-understand/. The biggest mistake that all salespeople make is not understanding where they are starting from with their customer. Sounds confusing? I know. Imagine that the successful completion of your sale is represented by the number 10. If [...]
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