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Episode 034 You Are Not Your Customer!

Episode 034 You Are Not Your Customer!

I was in a marketing meeting last night and found myself blurting out with authority “You are not your customer!” Oftentimes as business owners we craft advertising messages that focus on us instead of our ideal target customer. Sometimes as salespeople we treat our customers the way we want to be treated. The Golden Rule […]

Episode 033 Self Management For Store Owners

Episode 033 Self Management For Store Owners

You can’t manage time, you can only manage yourself. Store owners are among the busiest people I know. I have been working for or with furniture and mattress store owners for thirty four years. Know Yourself- Are you more productive in the morning, afternoon or at night? First things first- Take care of your health, your […]

Episode 032 Pete Primeau Interviews Gerry Morris About His New Book Mattress Matters

Episode 032 Pete Primeau Interviews Gerry Morris About His New Book Mattress Matters

I had so much fun interviewing Gerry Morris about his new book Mattress Matters. This is Gerry’s third book on selling mattresses. I recommend all of Gerry’s books. I almost didn’t read this book because I read all of Gerry’s columns not once but two to three times. To my surprise I found new mattress […]

Episode 031 Pete Primeau & Doug Stewart Interview Jeff Giagnocavo Co-Owner of Gardner’s Mattress & More About How They Create Traffic From Tuft and Needle & Casper

Episode 031 Pete Primeau & Doug Stewart Interview Jeff Giagnocavo Co-Owner of Gardner’s Mattress & More About How They Create Traffic From Tuft and Needle & Casper

Want to create traffic from Tuft and Needle and Casper? Listen to this podcast! We interview Jeff Giagnocavo co-owner of Gardner’s Mattress & More in Lancaster, PA about how he has achieved an extra $30,000 in sales in the past five to six weeks using traffic that he created using Tuft and Needle & Casper. […]

Episode 029 Interview Between Doug Stewart & Pete Primeau About Dale Carnegie Courses

Episode 029 Interview Between Doug Stewart & Pete Primeau About Dale Carnegie Courses

One of my favorite books is Dale Carnegie’s “How To Win Friends & Influence People.” I first read it in high school and when I graduated from college my Dad gave me his copy of it that was printed in 1964 when I was just four years old. I often refer back to this book. […]

Episode 028 Doug Stewart Teaches Pete Primeau Some Time Saving Tips On Evernote

Episode 028 Doug Stewart Teaches Pete Primeau Some Time Saving Tips On Evernote

I just upgraded to premium on Evernote so I asked my friend, co-host, and millennial Doug Stewart to help this fifty-five year old man get the most out of Evernote. Doug’s tips and step by step instruction in this audio lesson were so fun and so easy that I was able to complete them while […]

Episode 026 Resources To Help You Have a Great Year - Interview with Doug Stewart & Pete Primeau

Episode 026 Resources To Help You Have a Great Year – Interview with Doug Stewart & Pete Primeau

I interview Doug Stewart regarding his favorite resources to have a great year. Doug participated and attended more conferences last year than in years past. He plans on doing more this year. Doug enjoys the networking and educational opportunities at conferences. Doug is planning on being very intentional with his social media this year and […]

Episode 025 What Doug Stewart & Pete Primeau Learned Last Year

Episode 025 What Doug Stewart & Pete Primeau Learned Last Year

Doug and I discuss what we learned from last year. Doug learned the value of preparation at Furniture Today’s Future Leaders Conference. He was impressed by how well organized the event was. Doug and I both learned how to co-host a podcast last year. We learned how to moderate our two closed Facebook groups for […]

Episode 024 Interview With Doug Stewart About His Presentation at Furniture Today’s Future Leader Conference

Episode 024 Interview With Doug Stewart About His Presentation at Furniture Today’s Future Leader Conference

I interview my co-host Doug Stewart about his talk at Furniture Today’s Future Leader’s Conference. Doug’s talk was three talks in one. He spoke about succession, leadership, and mentorship. Doug points out the pitfalls of a bad hand-off in a family business. If you will be transitioning a business soon, don’t miss this! He dives […]

Episode 023 How To Hire The Next Great Salesperson-Interview with John Kolencik

Episode 023 How To Hire The Next Great Salesperson-Interview with John Kolencik

I interview John Kolencik who owns Matrix Impact about how to hire the next great salesperson. John encourages us to use simulations in our interviews to improve our hiring process. John’s first recommendation is make the simulation as real as possible. He insists that the interview must be taped. We are trying to determine if […]